Privacy Policy

Effective date: 01/01/2025

1. Introduction

At Up The Anti Ltd, we are committed to safeguarding the privacy of our clients, website visitors, and partners. This Privacy Policy outlines how we collect, use, store, and protect your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. Who We Are

Up The Anti Ltd

110 Station Parade, Harrogate, HG1 1EP
Registered in UK under company number 13716724
For any privacy-related inquiries, please contact us at: hello@uptheanti.co.uk

3. Information We Collect

We may collect and process the following personal data:

  • Identity Data: Name, job title, and company name.

  • Contact Data: Email address, phone number, and postal address.

  • Technical Data: IP address, browser type, operating system, and information about your visit, such as pages viewed and time spent on our website.

  • Usage Data: Information about how you use our website and services.

  • Marketing and Communications Data: Your preferences in receiving marketing materials from us.

4. How We Collect Your Data

We collect data through:

  • Direct Interactions: When you fill out forms on our website, correspond with us via email or phone, or provide information during meetings or events.

  • Automated Technologies: As you interact with our website, we may automatically collect Technical Data using cookies and similar technologies. [Refer to our Cookie Policy for more details.]

5. Purpose and Legal Basis for Processing Your Data

We process your personal data for the following purposes:

  • To Provide Our Services: Fulfilling our contractual obligations to you.

  • To Communicate: Responding to your inquiries and providing information about our services.

  • To Improve Our Website: Understanding how users interact with our site to enhance user experience.

  • Marketing: Sending you promotional materials, where you have consented to receive such communications.

The legal bases for processing your data include:

  • Consent: Where you have given explicit consent.

  • Contractual Necessity: Where processing is necessary for the performance of a contract with you.

  • Legitimate Interests: For our legitimate business interests, provided your rights and interests do not override these.

6. Data Sharing and Disclosure

We do not sell, trade, or rent your personal data to third parties. However, we may share your data with:

  • Service Providers: Third-party vendors who assist in delivering our services, subject to data protection agreements.

  • Legal Obligations: When required to comply with legal or regulatory obligations.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, use, or disclosure. For instance, we use cloud-based systems with two-factor authentication and store physical documents containing personal data under lock and key.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including satisfying any legal, accounting, or reporting requirements. For example, after completing a project, we may keep your information on file for up to three years to facilitate future collaborations.

9. Your Rights

Under data protection laws, you have rights including:

  • Access: Request access to your personal data.

  • Correction: Request correction of inaccurate or incomplete data.

  • Erasure: Request deletion of your personal data, subject to certain conditions.

  • Objection: Object to the processing of your data where we are relying on legitimate interests.

  • Data Portability: Request transfer of your data to you or a third party.

To exercise any of these rights, please contact us at hello@uptheanti.co.uk. We will respond promptly and in accordance with applicable laws.

10. Cookies

Our website uses cookies to enhance user experience and analyze site traffic. You can manage your cookie preferences through your browser settings. For detailed information, please refer to our [Cookie Policy].

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any linked websites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post any updates on this page with an updated effective date. We encourage you to review this policy regularly.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact:

Bethany Bevis
Up The Anti Ltd
beth@uptheanti.co.uk